1. Embrace Action

"People who say it cannot be done should not interrupt those who are doing it."

We value initiative and boldness, understanding that progress often requires taking risks and challenging the status quo. We prioritize action over analysis paralysis, recognizing that sometimes the best decisions are made through experience and intuition.

2. Integrity Always

"Be a great f*cking human. Do what’s right even when it hurts."

We uphold the highest standards of ethics and integrity in everything we do. We believe in transparency, honesty, and accountability, even when faced with difficult decisions or uncomfortable situations.

3. Excellence is in the Details

"How you do anything, is how you do everything."

We take pride in our work and strive for excellence in every task, no matter how big or small. We pay attention to the details and go above and beyond to deliver exceptional results, even when no one is watching.

4. Embrace Humility

"We do the dirty work with a big grin."

We approach every challenge with humility and a willingness to roll up our sleeves and get our hands dirty. We value humility over ego, understanding that true leadership is about serving others and leading by example.

5. Commitment to Promises

"Your word is your contract."

We honor our commitments and take ownership of our actions. We believe in doing what we say we will do, meeting deadlines, and delivering on our promises with integrity and reliability.

6. Seek Leverage

"We are Archimedes, find your lever."

We are resourceful and innovative, constantly seeking leverage points and creative solutions to maximize our impact and efficiency. We believe in working smarter, not just harder, and leveraging our strengths to achieve our goals.

7. Thrive Under Pressure

"Winners want pressure."

We thrive under pressure and embrace challenges as opportunities for growth. We welcome the intensity of high-stakes situations and use them as motivation to push ourselves further and achieve extraordinary results.

8. Celebrate Uniqueness

"We want your weird.  Better weird than boring."

We celebrate diversity, creativity, and individuality, recognizing that innovation thrives in environments where people are free to be themselves. We embrace unconventional thinking and value the contributions of every member of our team.

9. Persistence in Problem Solving

"Your job isn't done until THE job is done.  We work the problem"

We approach obstacles with tenacity and resilience, refusing to accept defeat until we have exhausted every possible solution. We are relentless in our pursuit of success and refuse to settle for anything less than excellence.

10. Seek Truth

"Assumptions are for assholes.  Find the truth."

We value curiosity and critical thinking, challenging assumptions and seeking truth in every situation. We ask tough questions, run experiments, and prioritize learning and growth as essential components of our decision-making process.

11. Clarity and Conciseness

"Less words, more meaning."

We communicate with clarity, simplicity, and purpose, recognizing that clear communication is essential for effective collaboration and understanding. We value brevity and precision in our communication, focusing on quality over quantity.

12. Create with Purpose

"Even our notes are worth stealing."

Make every creation a mini-masterpiece." We approach every task with passion and creativity, striving to create work that is not only functional but also beautiful and impactful. We believe that every creation is an opportunity to leave a lasting impression and inspire others.

13. Results Driven

"Show me your results, not your intentions."

We prioritize outcomes over activities, focusing on measurable results and tangible impact. We set ambitious goals, track our progress rigorously, and hold ourselves accountable for achieving meaningful results that drive our success and growth.